Title SEO
May 23, 2009
The most important on page factor of any SEO work is the title. By not having unique targeted titles on all of your pages you are destroying your own SEO-work. For most of us this is obvious but if you are new to SEO or if you just don’t know about SEO this might actually be the case with your site. A lot of the sites out there today use the same titles on every page and if not they will have Home as the title on the start page.
For this reason I have decided to take a better look at titles and try to explain it. Titles are not the only the most important factor in your On Page SEO it is also what (most likely) will be in the search results. The title is for this reason extremely important not only for the SEO itself but for your conversion rate and the amount of clicks you get in the search result. By having the right title you can increase your revenue a lot.
A good title should of course contain the keyword that you dedicated the page for. This is one of the reasons that you shouldn’t target to many keywords to each page as a spammy looking title is a bad title.
Make sure your title is click friendly, it should be a proper sentence, not just a series of keywords.
By encouraging the visitor to convert you will increase conversion rate, a title saying Buy whatever will do this more than a title saying just Whatever.
If you generate titles automaticly think about it twice before putting the system live, you really do want to create proper titles and they desperately have to be unique.
